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Designing a Range Rover is an exercise in personal expression. Whether configuring an agile Standard Wheelbase SE, a refined Long Wheelbase Autobiography, or a bespoke SV Signature Suite, explore options, powertrains, and the factory order process.
When you build and price a Range Rover, you start by choosing your preferred chassis length, trim tier, and engine setup online or with an authorized dealer concierge. Once your specifications are selected, the order is converted into a factory allocation request.
Custom ordering guarantees that every material—from SV Bespoke semi-aniline leathers to natural wood veneers or cool-touch ceramic controls—is tailored to your precise tastes. Once submitted, your order is prioritized in Land Rover's Solihull production queue, allowing you to track your vehicle's progress from build confirmation to port arrival.
Navigating the build-and-price tool is straightforward when broken down into core structural decisions.
Choose between the Standard Wheelbase (SWB) for a balanced turning radius and 5-seat capacity, or the Long Wheelbase (LWB) which offers almost 8 inches of additional rear legroom and optional 7-seat family capability.
Match your driving habits with the 3.0L Turbocharged Inline-6 (P400), the P550e Plug-In Hybrid offering extended electric-only range, or the formidable 4.4L Twin-Turbo V8 (P530 or P615) for maximum performance.
Select from standard metallic paints, satin finishes, or SV Bespoke Ultra Metallic options. Tailor the cabin with Windsor leather, semi-aniline hide, or sustainable Ultrafabrics™ paired with exquisite wood veneers.
Submit your completed build summary to your dealership concierge. The dealer verifies component availability, provides transparent pricing details, and secures factory allocation slotting.
Understanding how key luxury features scale across trim tiers helps you determine where to base your custom configuration.
| Trim Level | Available Wheelbases | Standard Seating | Key Standard Features | Primary Target Audience |
|---|---|---|---|---|
| Range Rover SE | SWB / LWB | 5 Seats or 7 Seats (LWB) | 21-inch wheels, Perforated Windsor Leather, 20-way heated front seats, Pivi Pro 13.1-inch screen, Meridian™ Sound System. | Buyers seeking full flagship luxury, modern technology, and optional 7-seat practicality. |
| Range Rover Autobiography | SWB / LWB | 5 Seats or 7 Seats (LWB) | 22-inch wheels, SV Bespoke Full Extended Leather, 24-way heated/cooled massage front seats, Executive Class rear seats, Meridian™ Signature Sound. | Connoisseurs wanting executive comfort, advanced massage seating, and fully extended leather interiors. |
| Range Rover SV | SWB / LWB | 4 Seats (Signature Suite) or 5 Seats | 23-inch forged wheels, ceramic interior controls, near-aniline or Ultrafabrics™ seating, exclusive SV Serenity/Intrepid themes, motorized rear table. | Ultra-luxury collectors requiring handcrafted details, bespoke material options, and a chauffeur-driven lounge experience. |
Best for buyers who want zero compromises on specification.
Best for buyers needing immediate vehicle delivery.
While production schedules fluctuate based on bespoke options and component availability, standard factory orders follow a structured four-stage timeline.
Your build code is locked into the dealer management system, matched to an open allocation slot, and submitted to the factory.
The vehicle spec is accepted by the factory line in Solihull. Chassis scheduling, material sourcing, and paint staging begin.
Chassis assembly, hand-finishing of custom interior materials, multi-point electronic inspection, and track testing are completed.
Vehicle undergoes maritime transport, customs clearance, dealership transport, detail preparation, and white-glove handover.
Once you complete your online build-and-price configuration, save your unique Build Code or PDF summary. Share this code with our dealership team, and we will translate your build into an official factory order sheet with finalized pricing and allocation verification.
Yes, a partial deposit is required to secure factory allocation and lock in your order slot. Deposit amounts depend on whether the vehicle is a standard specification or a highly customized SV Bespoke build.
Changes to paint colors, wheel selections, or interior trims can be made up until the vehicle reaches its "Last Amendment Date" (LAD) in the factory system. Once production begins, specifications are locked.
Yes. Finance and lease agreements are finalized at the time of vehicle delivery, ensuring you receive current incentives and interest rates. You can also complete pre-approval through our online finance portal prior to vehicle arrival.
You can choose to trade in your current vehicle immediately or receive a trade valuation closer to your custom Range Rover's arrival date. Our team can evaluate your trade online or in person.
Base vehicle MSRPs remain consistent. The price variation between custom orders and showroom inventory reflects specific optional equipment, such as upgraded sound systems, SV Bespoke interior packages, or specialized wheel designs.
Transform your online vision into reality. Explore our current inventory to view available option packages in person, or connect with our luxury concierges to submit your custom factory build.